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  • Writer's pictureSpike

CX Confessions Podcast: Episode 4 - Barbie’s Social Responsibility, Diversity & Sustainability

The iconic Barbie brand has always been a staple of the toy industry; with the new Mattel PlayBack sustainability initiative and the Youtube presence aimed to help children through the COVID-19 pandemic, Barbie is raising the industry standard of how a toy can be involved with the social narrative.

Lisa McKnight, SVP & Global Head of Barbie & Dolls Portfolio at Mattel, Inc., joins the show to discuss her successes with the Barbie brand.

What we talked about:

  • Establishing a mission for Barbie to evolve

  • Keeping Barbie relevant w/ today’s situations

  • The science behind Barbie’s latest campaign

  • Commitment to sustainability w/ Mattel

  • Increasing diversity & utilizing data

  • Missteps & solutions within the Barbie brand

To hear more interviews like this one, subscribe to CX Confessions on Apple Podcasts, Spotify, or your preferred podcast platform.

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