CX Confessions Podcast: Episode 4 - Barbie’s Social Responsibility, Diversity & Sustainability
The iconic Barbie brand has always been a staple of the toy industry; with the new Mattel PlayBack sustainability initiative and the Youtube presence aimed to help children through the COVID-19 pandemic, Barbie is raising the industry standard of how a toy can be involved with the social narrative.
Lisa McKnight, SVP & Global Head of Barbie & Dolls Portfolio at Mattel, Inc., joins the show to discuss her successes with the Barbie brand.
What we talked about:
Establishing a mission for Barbie to evolve
Keeping Barbie relevant w/ today’s situations
The science behind Barbie’s latest campaign
Commitment to sustainability w/ Mattel
Increasing diversity & utilizing data
Missteps & solutions within the Barbie brand
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