Erin Lowenberg, SVP Merchandising and Product at Rothy's, didn’t need to invest heavily in market research to drive business growth.
Why?
Because she listened to her customers.
In the latest episode of CX Confessions, we speak about the smart ways to build upon feedback:
- Scaling the Rothy’s community and managing the gulp rate
- Overcoming excessive and unsustainable manufacturing operations
- Rothy’s risk to reward formula: then, now and what’s next
- CX inclusivity
Itching for more CX goodness? You can find this interview, and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.