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  • Writer's pictureSpike

CX Confessions: Episode 15 - How Culture Influences Great CX

You’re growing — more employees, more locations, but the same community. How do you stay true to your culture during a time of growth?

In this episode, we hear from Melissa Perrin, Executive Vice President, Chief Culture & Communications Officer at First United Bank, about why CX lies at the intersection of community and culture.

Join us as we discuss:

  • The process of documenting your culture

  • The role of brand consistency in CX

  • How “Spend Life Wisely” permeates the company

  • Why branch is a taboo word at First United Bank

  • Personal authenticity for the good of the team and yourself

Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.

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