CX Confessions: Episode 19 - When candidates become customers with Susan Vitale, CMO at iCIMS
In this episode of CX Confessions: The Customer Experience Show, hosts Katherine Calvert, CMO at Khoros, and Spike Jones, General Manager of Strategic Services at Khoros, sit down with Susan Vitale, CMO at iCIMS. Susan shares her thoughts on the customer experience from the perspective of serving candidates and internal employees as customers. She explains how her ideas about CX have evolved over the years since moving into a career in tech, and why it’s essential for organizations to prioritize their people on a continuous basis, not just when they first join the company. Join us as we discuss:The customer experience from the perspective of candidatesThe importance of viewing employees as customersThe evolution of who iCIMS is marketing to primarily The value of considering your brand’s reputation
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This episode of CX Confessions was produced by Quill.