• Spike

CX Confessions: Episode 21 - The Secret to Building Trust with Consumers with the Fullstory CMO



In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory.


Kirsten shares her tips for fostering a solid foundation of trust with consumers, go-to strategies for bringing products to market, and the story behind the term “smarketing.” She also explains the concept of an internal love score, and how it could help marketing teams provide more value for customers overall.


Join us as we discuss:

-Building a solid foundation of trust with customers

-Making the most of customer data

-Key CX lessons Kirsten has learned from previous roles at large-scale tech companies

-How the concept of “smarketing” plays into a successful customer experience

-Maximizing value for customers overall


Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.


Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.




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