CX Confessions Podcast: Episode 10 - Community is more than marketing, it’s about connection
Community creation isn’t about you or your product. It’s about helping the people in your community find answers to problems and to feel that they are connected to others who are on the same journey.
The fastest way to ruin the trust you built within your community is to start trying to sell.
In this episode, we interview Vidya Peters, Chief Marketing Officer and Interim Chief Product Officer at Marqeta, Inc, about her do’s and don’ts for creating an online community for developers.
Join us as we discuss:
Vidya’s gold standard for community and connection
Exploring a hybrid model of online connection
Building trust within the community you’re creating
Why people forget that tech problems are actually about people
Confession: What it was like to be mocked on YouTube
Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.
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