CX Confessions Podcast: Episode 12 - CMO Evolution: From Marketing Officer to Voice of the Market
Since the pandemic began, everyone has raised their standards and expectations of customer experience. B2B and B2C tactics mirror each other, and this is driving the evolution of the CMO role.
Our next guest explains how CMOs have gone from being mere Chief Marketing Officers to becoming the official voice of the market within their companies.
Lynne Capozzi, Chief Marketing Officer of Acquia, talks with us about:
B2B and B2C buying journeys and why they’re effectively the same
Her take on community and the new-age CMO role
The importance of clean data
Confession: why you shouldn’t try to personalize everything all at once
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