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  • Writer's pictureSpike

CX Confessions Podcast: Episode 13 - All Marketing is B2P (Business to People)

Should we make the distinction between B2B and B2C marketing?

Today’s guest says no, because all marketing is B2P (business to people).

In this episode, we interview Jessica Jensen, CMO at, about why the disciplines of good consumer marketing are the same as those of good business marketing.

Join us as we discuss:

  • Why all marketing is B2P

  • How our views of CX have changed over time

  • The meaning and purpose of “brandformance”

  • What data is most important to track week by week

  • Confession time: What most marketers get wrong about CX

Itching for more CX goodness? You can find this interview and many more by subscribing to CX Confessions on Apple Podcasts, on Spotify, or anywhere you find your favorite podcasts.

Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.

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