Ask Spike

Sharing What I've Learned Throughout My Career

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Who’s in Charge of Your Company Culture?

There’s a lot of attention surrounding company cultures these days and how important it is in creating a thriving, successful business....

Tell me about your first…car

Last night out at a local restaurant we got into a discussion about first cars. And it was so interesting to me how vivid people’s...

Get Your Customers to do Stuff for You

This has got to be the biggest red flag we’re seeing these days. This idea that you can “get” your customers to do things. Get them to...

Peer-to-peer vs. corporation-to-customer

It’s so interesting to see how different companies are approaching this world of word-of-mouth marketing and outreach. And on one issue,...

It's the little things...er, I mean people.

Influencers. The word is always on the tip of any marketers tongue. And just about any and all PR plans have influencer engagement woven...

Become a fan of your fans

Yep. That pretty much sums it up. Unless you don’t have a connection to the interwebs, you’ve been hearing about a one Taylor Swift...

What's your love plan?

Love plan? LOVE PLAN? I know what you’re thinking: That Spike Jones has lost his ever-lovin’ mind! What does he mean, “LOVE PLAN?!?”...

Can community be automated?

In our rush to scale social and plug it into every nook and cranny that seems like it might even remotely work, we’ve forgotten something...

Brains on Fire Book Revisited - Intro

First thing’s first: Brains on Fire and I parted ways in February of 2010 after a decade of togetherness, so nothing here reflects the...

 

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