There’s a lot of talk lately around the concept that shared experiences are the future of marketing. When I first heard/read about it...

In the third installment of revisiting the Brains on Fire book three years later (the first two are here and here), we’re taking a look...

In our rush to scale social and plug it into every nook and cranny that seems like it might even remotely work, we’ve forgotten something...

For the second post in the series of revisiting the Brains on Fire book three years later, we’re taking a look at the first...

First thing’s first: Brains on Fire and I parted ways in February of 2010 after a decade of togetherness, so nothing here reflects the...