You’ve heard the phrase. You’ve probably even said it before. But in this age of “everyone has a voice and a way to broadcast it out into...

A prospective client came and visited us at the Brains on Fire worldwide headquarters this week about a naming and identity project. And...

Lavishing them with freebies? Flying them all over the country? Throwing monthly parties for them? Maybe for a while. But not only is...

So quit treating it like one. It’s not something you can buy or sell. It’s not even something that you can earn. The word “passion” is...

So you’re concerned that you’re product or service isn’t sexy. That it’s not an iPod or a sports car. That people aren’t going to talk...

“There’s a difference between a brand promise and a brand commitment. It’s easy to promise. It’s hard to commit.” - G. Cordell I love...

Hypothetical question for you: Let’s say you’ve been writing a blog for years now. And you’ve got a pretty good readership built up. Not...

Allow me to clarify: There is a gas station at the end of my street. I probably go to that gas station 95% of the time I get gas in town....

There’s a lot of attention surrounding company cultures these days and how important it is in creating a thriving, successful business....

Last night out at a local restaurant we got into a discussion about first cars. And it was so interesting to me how vivid people’s...

This has got to be the biggest red flag we’re seeing these days. This idea that you can “get” your customers to do things. Get them to...

It’s so interesting to see how different companies are approaching this world of word-of-mouth marketing and outreach. And on one issue,...

Influencers. The word is always on the tip of any marketers tongue. And just about any and all PR plans have influencer engagement woven...

I've come to the unfortunate conclusion that the term “ambassador” has greatly lost its way in the agency world. Paid bloggers....

Yep. That pretty much sums it up. Unless you don’t have a connection to the interwebs, you’ve been hearing about a one Taylor Swift...

Love plan? LOVE PLAN? I know what you’re thinking: That Spike Jones has lost his ever-lovin’ mind! What does he mean, “LOVE PLAN?!?”...

As we dig deeper into the Brains on Fire book and revisit the lessons learned three years later, we come to one of my favorites – the...

This past Spring, Kathie and I traveled to Chicago to see some good friends who had recently moved. It was a great time of catching up,...

Welcome to part four of the series revisiting the 10 lessons learned from my book…three years later. To catch up, read the overview,...

There’s a lot of talk lately around the concept that shared experiences are the future of marketing. When I first heard/read about it...