• Spike

Never underestimate what people will get excited about

So you’re concerned that you’re product or service isn’t sexy. That it’s not an iPod or a sports car. That people aren’t going to talk about it because it’s not exactly what most folks would call “cool.”


Well, I’m here to tell you that you’re mistaken.


When you really engage and participate in your customers lives, you can begin to understand what makes them tick. And even better for you, is understanding what they are passionate about. But you have to look at it from their perspective. It’s not about how THEY fit into your marketing plan. It’s about how YOU fit into their lives. It’s about reframing the conversation.


You’d be amazed what people will willingly spend their time and effort on when they’re passionate about something - no matter if it’s scissors or musical instruments or books or well…Legos and the Matrix.


Meet Trevor Boyd and Steve Ilett, who took their favorite scene from the Matrix (celebrating its 10-year anniversary this year) and recreated it frame-for-frame using Legos. And it took them 440 hours. Unbelievable. And a true testament as to what people can get excited about and spend their time and effort working to embrace that passion.

7 views0 comments

Recent Posts

See All

You’ve heard the phrase. You’ve probably even said it before. But in this age of “everyone has a voice and a way to broadcast it out into the world,” is it really still true? Okay, okay, I know the pr

A prospective client came and visited us at the Brains on Fire worldwide headquarters this week about a naming and identity project. And in our discussions talking about how a solid identity defines w

Lavishing them with freebies? Flying them all over the country? Throwing monthly parties for them? Maybe for a while. But not only is that not sustainable, it’s not good business, either. So here are