
Ask Spike
Sharing What I've Learned Throughout My Career

Search

Spike
- Dec 22, 2021
- 1 min
Shiny New Object Podcast - Episode 50 - Khoros / Spike Jones / SVP Strategic Services
“Convincing a brand that they are not going to be the centre of attention is a hard thing” this quote comes from Spike Jones the SVP of...
20

Spike
- Dec 22, 2021
- 2 min
The Customer is Always Right…Sometimes
You’ve heard the phrase. You’ve probably even said it before. But in this age of “everyone has a voice and a way to broadcast it out into...
00

Spike
- Dec 22, 2021
- 2 min
Defining who you aren’t
A prospective client came and visited us at the Brains on Fire worldwide headquarters this week about a naming and identity project. And...
00

Spike
- Dec 22, 2021
- 2 min
What makes your advocates feel like rockstars?
Lavishing them with freebies? Flying them all over the country? Throwing monthly parties for them? Maybe for a while. But not only is...
00

Spike
- Dec 22, 2021
- 2 min
Passion is not a commodity
So quit treating it like one. It’s not something you can buy or sell. It’s not even something that you can earn. The word “passion” is...
00

Spike
- Dec 22, 2021
- 1 min
Never underestimate what people will get excited about
So you’re concerned that you’re product or service isn’t sexy. That it’s not an iPod or a sports car. That people aren’t going to talk...
40

Spike
- Dec 22, 2021
- 1 min
Brand Promise vs. Brand Commitment
“There’s a difference between a brand promise and a brand commitment. It’s easy to promise. It’s hard to commit.” - G. Cordell I love...
00

Spike
- Dec 22, 2021
- 1 min
Numbers for the sake of numbers
Hypothetical question for you: Let’s say you’ve been writing a blog for years now. And you’ve got a pretty good readership built up. Not...
10

Spike
- Dec 22, 2021
- 1 min
Frequency Does Not Necessarily Equal Loyalty
Allow me to clarify: There is a gas station at the end of my street. I probably go to that gas station 95% of the time I get gas in town....
00

Spike
- Dec 22, 2021
- 2 min
Who’s in Charge of Your Company Culture?
There’s a lot of attention surrounding company cultures these days and how important it is in creating a thriving, successful business....
10

Spike
- Dec 22, 2021
- 1 min
Tell me about your first…car
Last night out at a local restaurant we got into a discussion about first cars. And it was so interesting to me how vivid people’s...
40

Spike
- Dec 22, 2021
- 1 min
Get Your Customers to do Stuff for You
This has got to be the biggest red flag we’re seeing these days. This idea that you can “get” your customers to do things. Get them to...
10

Spike
- Dec 22, 2021
- 2 min
Peer-to-peer vs. corporation-to-customer
It’s so interesting to see how different companies are approaching this world of word-of-mouth marketing and outreach. And on one issue,...
00

Spike
- Dec 22, 2021
- 1 min
It's the little things...er, I mean people.
Influencers. The word is always on the tip of any marketers tongue. And just about any and all PR plans have influencer engagement woven...
20