“Convincing a brand that they are not going to be the centre of attention is a hard thing” this quote comes from Spike Jones the SVP of...

You’ve heard the phrase. You’ve probably even said it before. But in this age of “everyone has a voice and a way to broadcast it out into...

A prospective client came and visited us at the Brains on Fire worldwide headquarters this week about a naming and identity project. And...

Lavishing them with freebies? Flying them all over the country? Throwing monthly parties for them? Maybe for a while. But not only is...

So quit treating it like one. It’s not something you can buy or sell. It’s not even something that you can earn. The word “passion” is...

So you’re concerned that you’re product or service isn’t sexy. That it’s not an iPod or a sports car. That people aren’t going to talk...

“There’s a difference between a brand promise and a brand commitment. It’s easy to promise. It’s hard to commit.” - G. Cordell I love...

Hypothetical question for you: Let’s say you’ve been writing a blog for years now. And you’ve got a pretty good readership built up. Not...

Allow me to clarify: There is a gas station at the end of my street. I probably go to that gas station 95% of the time I get gas in town....